3 Game-Changing Techniques for Martial Arts Academy to Engage Potential Students
Are you a martial arts academy owner looking to leave a lasting impression on potential students? Well, you're in luck! Today, I'm excited to share with you three powerful techniques that my academies swear by to showcase the incredible benefits of martial arts. These techniques aren't just about kicks and punches; they're about building respect, discipline, and character. Let's dive into the secrets that can make all the difference when it comes to enrolment.
Published at 3/5/2024
A Meaningful Connection Through an Impactful Welcome
The first technique revolves around creating a powerful welcome that goes beyond the ordinary. Instead of a simple “Can I help you?” try a more personal approach. When a new visitor walks in, start by introducing yourself to the parent and then to the child. Break the ice with a friendly high-five and inquire, “What’s your name? What’s your favourite color?”
Here's the twist: While engaging with the child, stress the importance of eye contact. Turn it into a fun game by asking, “When I teach you, what do you look at?” When they respond with “eyes,” reward them with another high-five. Encourage them to practice this at home, emphasizing the value of respect and discipline. This small yet impactful interaction lays the foundation for a positive martial arts journey.
"Yes, Sir!" – A Game-Changer for Character Building
The second technique is a total game-changer. Once you've established the importance of eye contact, introduce the phrase “Yes, sir” and have the child repeat it multiple times. This simple act goes beyond mere politeness; it reinforces respect and highlights that martial arts is more than physical techniques – it's about instilling core values and discipline.
Parents will appreciate the emphasis on character development. It's a subtle yet powerful way of conveying that your academy is committed to shaping respectful, disciplined individuals, not just skilled martial artists.
Building Character from Day One with the Student Creed
Now that you've captured their attention, it's time to delve deeper. Introduce the “Student Creed” early on, emphasising its significance in your academy’s philosophy. Start with the section about “courtesy” and have the child repeat the word. Explain that it translates to respect – treating everyone the way they want to be treated.
To drive the point home, involve the parent. Ask about the child’s behavior at home, encouraging them to share experiences. For instance, inquire if the child responds promptly when called by their name. Teach the child to answer with “Yes, Mom” or “Yes, Dad” on the first call. Showcase that your academy is not just about martial arts skills; it's about molding better habits and behaviours.
These three techniques are a powerhouse in showcasing the true essence of martial arts and differentiating your academy from the rest. By focusing on respect, discipline, and character development, you'll not only impress potential students and their parents but also elevate the credibility of your martial arts academy.
So, why wait? Implement these techniques and witness your enrolment numbers soar. Let your academy be the beacon that not only teaches martial arts skills but shapes individuals of character and integrity. The journey begins with a powerful welcome – make it count!
Topics:
Strategy
