Streamlining Operations and Fostering Growth with Automation in Your Martial Arts Business
It's evident that automation is becoming an integral part of business operations, evolving rapidly with new manifestations. Recognising its potential for growth, especially in class- and appointment-based services, you've implemented changes that have yielded positive results. However, a common pitfall is treating automation as a 'set-and-forget' solution. Contrary to this approach, it's crucial to schedule regular quarterly meetings with your automation systems, placing them on par with your engagements in staff meetings.
Consider the swift transformations witnessed in user experiences on platforms like Instagram, Google, and Microsoft. Martial Arts businesses can achieve similar impactful changes that enhance consumer interactions. The key lies in staying proactive and maintaining a dynamic approach to automation strategies for continued success.
Written by: Vuong Ngo
Published at 1/23/2024
Shortcuts
The Advantages of Implementing Automation in Your Martial Arts Business
Retaining New Clients
Contracts for Direct Membership
Squadnet's Card Updating Feature
The Advantages of Implementing Automation in Your Martial Arts Business
The goal of automation isn't to hand control over to computers and let them run the show. Instead, it's about reclaiming valuable time for yourself and your staff. This time can be invested in meaningful face-to-face interactions with clients, addressing their needs, and ultimately fostering retention—after all, retention is the ultimate objective.
There's nothing more frustrating than witnessing a business with manual transaction processes, leaving potential clients waiting or departing without a proper farewell after their initial visit.
The following list isn't just a set of tasks; it serves as a timely reminder. If you've accomplished these milestones, congratulations, but it's also a cue for a thorough audit. Squadnet consistently enhances its software, and you might not be aware of the latest functionalities that can further optimize your operations.
Retaining New Clients
Are you utilizing SMS for engagement? SMS boasts higher open and read rates compared to email. It's high time to embrace this channel. Ensure your SMS communications carry a personal touch to facilitate meaningful interactions. When recipients respond, your team can seamlessly intervene to assist. A critical error to avoid is opting for a retention/marketing tool lacking 2-way text support, hindering ongoing conversations when clients respond. Messenger[ai]/Marketing Suite excels in simplifying this process.
Contracts for Direct Membership
Introducing the Ultimate Automation: Imagine having a promotion that rivals the greatness of all promotions—referred to as the GOAT, or Greatest Of All Time! Picture offering an introductory rate similar to Netflix's approach, where clients enroll at a discounted rate, and seamlessly transition to the full price from the second month onwards, without any upselling or intervention from the client retention team.
Here's the twist: the responsibility to cancel lies with the client. Surprisingly, not many Squadnet users are aware that the software can create this scenario. The outcome is a complete journey during the introductory special, dedicated to building strong relationships with new clients. Conversations never have to revolve around pricing or package choices—they unfold organically, focusing on WHO they are and HOW they fit into your community.
Squadnet's Card Updating Feature
Discover Squadnet's automated credit card updating tool! Reach out to your Squadnet sales representative to integrate this feature. Save valuable time spent on client follow-ups and awkward discussions about bounced cards. This automation streamlines the process, ensuring your client communications remain positive and uplifting.
You might find yourself frustrated by the capabilities or limitations of the software. It's time to take a sigh of relief and acknowledge that this is a common experience with any and all software. My suggestion is not to wait until the software is fully perfected because, in reality, it never is. Dive into the software, make some mistakes, so that when automation becomes an essential part of your business, you've already earned your degree in basic automation. Recall those businesses that once thought they could do without a website, or even a mobile-friendly one? That wasn't so long ago, and where are they now?
Here's my final piece of advice: Please become a customer at your own business. Set up test clients, use friends' cell numbers with permission. Experience what it's like to be a customer at your own business, and your ability to fine-tune your automations will keep pace with the rapid advancements in technology.
