The 3 vital C’S to improve your member engagement and satisfaction?
Squadnet Team
2023-02-13
There isn't a one-size-fits-all answer to keep your club members happy, However, Squadnet is in the unique position of dealing with hundreds of sports clubs and chatting to both private sports club owners and community sports club admins on a daily basis and these 3 tips seems to underpin our clubs clients who have the highest member engagement and satisfaction.
1) Communication:
Regular communication is the number 1 key to keeping your members engaged, involved and satisfied . How effective is your current communication to members, are you tracking it, do you use notifications, is it a mix of effective online and face 2 face? Regardless of whether you are sharing basic info or good or bad news, members most appreciate being kept up to date and informed.
2) Community
Providing opportunities to continue to build your community is essential for member engagement as this can help create a sense of community and camaraderie within the club.
Offer a variety of activities and events both online and in person that cater to different interests and abilities. This helps keep members engaged and motivated, and also provides opportunities for them to develop new skills and abilities.
What have you got planned this month to build your community?
3) Care
Celebrate the achievements of your members, whether they are personal bests, team victories, or even personal milestones. This helps create a positive and supportive environment and encourages members to continue to work hard and improve.
Listen to feedback: Encourage members to provide feedback and suggestions, and take their input into consideration when making decisions that impact the club.
In Summary, keeping members happy is never an easy task but by communicating effectively, fostering your community and genuinely caring about your members, it can make a huge difference to your club with very tangible benefits.
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