Why is technology becoming so important in helping to increase Sports Clubs Revenue?
Squadnet Team
2023-02-13
Why is technology becoming so important in helping to increase Sports Clubs Revenue?
Sponsorship
Sports clubs have traditionally sought out and secured sponsorships from local businesses and corporations to help increase revenue. Sponsorships can provide much-needed funding and can also help raise the profile of a club in the community. The challenge has now become how competitive this has become especially in difficult economic environments to reach the right sponsors.
Fundraising
Clubs have also traditionally engaged in fundraising activities, such as auctions, raffles, and charity events to raise money and support their operations. Fundraising is important but everyday your members are being asked to donate to the same style of fundraising initiative over and over, hence less cut through.
Merchandising
Sports clubs have also typically looked to increase revenue by selling merchandise, such as shirts, hats, and other branded items. The challenge has been around sourcing suppliers, buying stock upfront and holding old inventory. This hassle has often made it not worth the time of effort.
Technology provides a point of difference and leverage
Squadnet continues to work with sporting clubs daily on ways to incorporate technology into their sponsorship initiatives, fundraising and merchandising. This is really one of the only ways for clubs to be able to cut through the clutter and get ahead of the pack. Technology not only provides a point of difference but also creates leverage to scale well beyond what was previously possible.
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